THINK LIKE A MAN

A first for a major motion picture, Screen Gems’ production of Think Like A Man used 100 percent energy-efficient LED lighting.

"Sony Pictures is committed to making great content with a smaller energy footprint, and films such as Think Like A Man and About Last Night are a great examples of Screen Gems’ continuing tradition of actively reducing the impact and waste of a major feature film production,” said Glenn Gainor, President, Physical Production, Screen Gems .

Conventional lighting for a motion picture requires a significant amount of energy to run and it generates a lot of heat on set. This, in turn, must be cooled using air conditioning, which requires additional control equipment. Compared to a conventional incandescent bulb, however, LED lighting can generate over four times the amount of light with the same amount of energy, and is also able to maneuver into tighter spaces and be transported more efficiently.