THE SMURFS™ 2

In an effort to encourage children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council joined forces with Sony Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Columbia Pictures/Sony Pictures Animation’s family comedy The Smurfs™ 2. The PSAs are an extension of the U.S. Forest Service and Ad Council’s Discover the Forest campaign and were featured at events as part of the studio’s “America the Bluetiful ”initiative, a nationwide tour where the Smurfs aim to “bluetify” America through a series of environmentally friendly activities.