RECENT ACTIVATIONS

SMURFS: THE LOST VILLAGE

The Smurfs are encouraging children, young people and adults to make the world happier, more peaceful, equitable and healthy with a campaign launched with the United Nations, UNICEF, and the United Nations Foundation.

THE ANGRY BIRDS MOVIE

The United Nations’ joined forces with THE ANGRY BIRDS MOVIE and launched a campaign to promote a happy planet and encourage people to take action against climate change.

HOTEL TRANSYLVANIA 2

In Latin America, Hotel Transylvania 2 and Sony’s Vivo El Cambio campaign brought together families for Halloween fun and to recycle used electronics.

SPT NETWORKS

Sony Pictures Television’s networks have launched “Picture This,” a global campaign that supports efforts around the world to protect and preserve the environment.

THE AMAZING SPIDER-MAN™ 2

Spider-Man transformed into a planet-saving Super Hero by leading Earth Hour’s “lights out” event in 7,000 cities and towns in 162 countries in order to raise awareness about saving energy.

THE SMURFS™ 2

In this nationwide campaign with the U.S. Forest Service and Ad Council, the forest-dwelling Smurfs encouraged kids to get outside and enjoy “America the Bluetiful.”

CRACKLE (BRAZIL)

In Brazil, cinema students teamed up with professional filmmakers and actors to make short films aimed at igniting a global discussion on climate change in this partnership with The World Bank’s Connect4Climate initiative.

WHEEL OF FORTUNE

In Portland, Oregon, Wheel of Fortune promoted simple solutions to the world’s biggest puzzle: saving the environment. The shows featured green-themed games, prizes, and even eco-conscious dresses worn by Vanna White.

SPT NETWORKS LATIN AMERICA

Sony Pictures Television Networks Latin America developed a multi-media environmental awareness campaign.